Jennie Yabroff writes:
ModestApparelUSA.com, ModestByDesign.com and DressModestly.com all advocate a return to styles that leave almost everything to the imagination. They cater to what writer Wendy Shalit claims is a growing movement of "girls gone mild"—teens and young women who are rejecting promiscuous "bad girl" roles embodied by Britney Spears, Bratz Dolls and the nameless, shirtless thousands in "Girls Gone Wild" videos.
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"Well-meaning experts and parents say that they understand kids' wanting to be 'bad' instead of 'good.' Yet this reversal of adults' expectations is often experienced not as a gift of freedom but a new kind of oppression."
— From The Good Girl Revolution